History
Located in the Pacific Northwest region of the United States, Controltech USA produced its first bike product – a lightweight bar end – in 1989. It wasn’t long before we developed an enviable reputation for expertise with aluminum. We quickly became famous for crafting light, strong and cleverly-designed bicycle components from a range of high-spec alloys.
After some time away from European markets, Controltech USA returned in 2005 with new MTB and Road component lines. The result? Impressive demand. In 2007-2008, we further expanded our lineup to include Road, MTB and new BMX components.
During all that time, we haven’t stood still for a second. Over the decades, Controltech has pushed hard into new materials including scandium, titanium and carbon fiber, always in search of the ultimate performance. Anywhere you look in our cutting-edge mountain bike line or our successful, high-end road bike groups, you find an unwavering commitment to the defining Controltech philosophy: Reliability, Ingenuity, Quality and Value.
Mission & Vision:
- Insistence on quality
- Customer satisfaction
- Pursuit of taste
- Brand value creation
These aren’t just buzzwords. Let’s take a look in a little more detail.
Reliability: Controltech USA knows the combination of sound engineering and high-quality materials practically guarantees the lifelong performance you expect. We’ll never compromise our designs at the expense of low-quality materials. We use only premium grade raw material of aerospace quality. But that doesn’t mean we don’t recognise the value of unsurpassed customer service: we’re enthusiasts too, and you can always talk to us.
Ingenuity: Controltech is, and always has been, a global leader in component design. Our state-of-the-art manufacturing technology would be nothing without the cutting-edge innovation of our Global Research & Development Team – and they work on every single component we create, being involved in the process from idea to prototype to final production design. Even our most advanced theories get a real-world beasting.
Quality: A precise, unflinching view of manufacturing tolerances and meticulous craftsmanship are the hallmarks of Controltech components. Craftsman-level alloy welding and carbon layup are hallmarks of our designs. Plus of course, we use only premium-grade raw materials in the first place. We figure if it’s good enough for aerospace use, it’s good enough for us. Durability, safety and longevity are watchwords. Our quality controls, like our designs, set standards in the bicycle industry.
Value: Though the greatest innovation takes place on the cutting edge of material science, manufacturing processes and product design, there’s such a thing as ’trickle down.’ Today’s no-expense-spared prototype is tomorrow’s easily-obtained standard. We work hard to create a range that covers every riding style, every rider and every budget – without ever sacrificing class-leading performance.